Research in the digital world: IT trends that determine the present and future

In early October 2017, within the framework of the "Russian Research Week" project, the International Conference "Digital Research 2017" was held, devoted to modern methods and technologies of marketing and sociological research. More than 200 representatives of sociological services, advertising and marketing agencies, as well as companies producing goods and services took part in it. On current and prospective approaches to the collection and analysis of sociological material - in our review.