Commercialization of family functions: between supply and demand
How to Cite
Korenkova M.M., Samylina D.A., Trundova O.S. Commercialization of family functions: between supply and demand. Interaction. Interview. Interpretation. 2019. Vol. 11. No. 20. P. 114-132. DOI: https://doi.org/10.19181/inter.2019.20.6 (in Russ.).
Abstract
The article discusses the process of changing family functions towards its commercialization, namely the emergence and development of the market of paid services for the family in the areas that historically have been served by the resources of the family itself. The authors analyzed 30 interviews with young parents and childless couples, and also carried out a content analysis of 150 discussions on family forums and materials on websites promoting commercial services for families to identify the transfer of certain family functions to external paid experts. According to the results of the study, the authors conclude that most of all changes can be traced on the example of reproductive, educational, running the house, emotional and leisure functions. Special attention is paid to the institutionalization of the recreational function, in particular such aspect of it as holding children’s parties.
Keywords:
commercialization of family functions, family services market, institutionalization, paid services
References
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Nizhegorodova L. (2009) Psikhologiya supruzhestva: teoriya i praktika [Psychology of marriage: theory and practice]. Chelyabinsk: Rek-Pol. (In Russ.)
North D. (2016) Institutions and Economic Theory. The American Economist. No. 61 (1). P. 72–76. DOI: https://doi.org/10.1177/0569434516630194
Petrovskaya I., Titov V. (2017) Institutsional'naya sreda predprinimatel'stva v Rossii [Institutional environment of entrepreneurship in Russia]. Vestnik Moskovskogo universiteta. Seriya 6: Ekonomika. [Bulletin of MSU. Series. 6: Economics] No. 5. P. 21–39. (In Russ.)
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Posysoyev N. (2004) Osnovy psikhologii sem'i i semeynogo konsul'tirovaniya [Fundamentals of family psychology and family counseling]. M.: Vlados Press. (In Russ.)
Rusanova N. (2013) Vspomogatel'nyye reproduktivnyye tekhnologii v Rossii: istoriya, problemy, demograficheskiye perspektivy [Assistive reproductive technologies in Russia: history, problems, demographic perspectives]. Zhurnal issledovaniy sotsial'noy politiki [The Journal of Social Policy Studies]. No. 11 (1). P. 69–86. (In Russ.)
Ryabova V. (2014) Transformatsiya funktsiy sem'i v sovremennom rossiyskom obshchestve [Transformation of family functions in modern Russian society]. Problemy sotsial'no- ekonomicheskogo razvitiya Sibiri [Issues of Social-Economic Development of Siberia]. No. 3 (17). P. 106–112. (In Russ.)
Sizova I. (2012) «Novoye ottsovstvo» v svete traditsiy i innovatsiy semeynoy politiki v Yevrope [“New Fatherhood” in the light of the traditions and innovations of family policy in Europe]. Zhurnal sotsiologii i sotsial'noy antropologii [The Journal of Sociology and Social Anthropology]. No. 1 (60). P. 86–103. (In Russ.)
Tambovtsev V. (2015) Instituty v sotsiologii, politologii i pravovedenii: vzglyad ekonomista [Institutes in sociology, political science and law: the view of the economist]. Obshchestvennyye nauki i sovremennost' [Social Sciences and Contemporary World]. No. 1. P. 115–126. (In Russ.)
Tanturri M., Mencarini L. (2008) Childless or Childfree? Paths to Voluntary Childlessness in Italy. Population and Development Review. No. 34 (1). P. 51–77. DOI: https://doi.org/10.1111/j.1728-4457.2008.00205.x
Tkach O., Hrzhenyak M. (2016) Oplachivayemyy domashniy trud v postsotsialisticheskikh kontekstakh: regional'nyye osobennosti global'nogo fenomena [Paid Domestic Work in Post-Socialist Contexts: Regional Peculiarities of the Global Phenomenon]. Laboratorium: zhurnal social'nyh issledovanij [Laboratorium: Russian Review of Social Research]. No. 38 (3). P. 4–14. (In Russ.)
Antonov A., Medkov V. (1996) Sotsiologiya sem’i [Sociology of the family]. M.: MGU, “Brat'ya Karich”. (In Russ.)
Bauman Z. (2008) Gorod strakhov, gorod nadezhd [The city of fears, the city of hopes]. Logos. No. 3. P. 24–53. (In Russ.)
Bauman Z. (2010) Europe of strangers. Oxford University Transnational Communities working paper. URL: http://www.transcomm.ox.ac.uk/working%20papers/bauman.pdf (accessed 25 April 2017).
Borisenkov V., Gukalenko O. (2014) Institut sem'i i semeynaya politika v sovremennoy Rossii: problemy, tendentsii i perspektivy [The institute of family and family policy in modern Russia: problems, trends, and prospects]. Internet-zhurnal Naukovedeniye. No. 5 (24). P. 1–24. (In Russ.)
Chernova Zh. (2018) Reprezentatsii ottsovstva: sotsiologicheskiy analiz blogov [The Representation of fatherhood: a sociological analysis of blogs]. Interaktsiya. Interv'yu. Interpretatsiya. [INTER]. No. 15. P. 6–23. (In Russ.) DOI: https://doi.org/10.19181/inter.2018.15.1
Chernova Zh., Shpakovskaya L. (2016) Professionalizatsiya roditel'stva: mezhdu ekspertnym i obydennym znaniyem [Professionalization of parenthood: between expert and everyday knowledge]. Zhurnal issledovaniy sotsial'noy politiki. [The Journal of Social Policy Studies]. Vol. 14. No. 4. P. 521–534. (In Russ.)
Demidov A. (2015) Rossiyskiy potrebitel' [Russian consumer]. URL: http://www.gfk.com/fileadmin/user_upload/dyna_content/RU/Documents/Press_Releases/2016/GfK_RussianConsumer_2015_Report.pdf (accessed 21 April 2018). (In Russ.)
Federal'nyy zakon ot 21.11.2011 No. 323-FZ “Ob osnovakh okhrany zdorov'ya grazhdan v Rossiyskoy Federatsii”, st. 55, p. 10 [Federal Law “On the Principles of Health Protection of Citizens in the Russian Federation”, No. 323-FZ, article 55, paragraph 10]. (In Russ.)
Florinskaya Yu. (2008) Material'noye polozheniye i zhilishchnyye usloviya kak faktory, vliyayushchiye na mobil'nost'; rossiyskogo naseleniya [Financial position and housing conditions as factors affecting the mobility of the Russian population]. Problemy prognozirovaniya [Studies on Russian Economic Development]. No. 6. P. 140–155. (In Russ.)
Golofast V. (1974) Funktsii sem'i [Functions of the family] / In: Sem'ya i lichnost' [Family and personality]. M. P. 57–68. (In Russ.)
Grebennikov I. (1991) Osnovy semeynoy zhizni [Basics of family life]. M.: Prosveshcheniye. (In Russ.)
Isupova O. (2017) Vspomogatel'nyye reproduktivnyye tekhnologii: novyye vozmozhnosti [Assistive reproductive technologies: new opportunities]. Demograficheskoye obozreniye [Demographic Review]. No. 1. P. 35–64. (In Russ.) DOI: https://doi.org/10.17323/demreview.v4i1.6987
Isupova O., Rusanova N. (2014) Dobrovol'no ili vynuzhdenno: kto obespechivaet 17-20% ozhidaemoj okonchatel'noj bezdetnosti sredi molodyh pokolenij rossijskih zhenshchin? Doklad na XV Aprel'skoy mezhdunarodnoy nauchnoy konferentsii ”Modernizatsiya ekonomiki i obshchestva” v NIU VSHE [Voluntarily or involuntarily: who is responsible for 17-20% of expected level of childlessness at age 50 in young generations of Russian women? Report at the XV April International Scientific Conference “Modernization of the Economy and Society” in the NRU HSE]. (In Russ.)
Komarova T., Vasilyeva M. (2011) Ot rozhdeniya do shkoly. Primernaya osnovnaya obshcheobrazovatel'naya programma doshkol'nogo obrazovaniya [From birth to school. Approximate basic educational program of preschool education]. M.: Mozaika-sintez. (In Russ.)
Korenkova M. (2017) Sovremennyye tendentsii razvitiya rynka semeynykh uslug. Analiz russkogo i zarubezhnogo opyta [Modern tendencies for the development of the family services market. Analyzing Russian and foreign practices]. Vestnik Instituta sotsiologii [Bulletin of the Institute of Sociology]. No. 21. P. 52–70. (In Russ.) DOI: https://doi.org/10.19181/vis.2017.21.2.454
Matskovsky M. (1989) Sotsiologiya sem'i: problemy metodologii i metodiki [Sociology of the family: problems of methodology and methodology]. M. (In Russ.)
Nizhegorodova L. (2009) Psikhologiya supruzhestva: teoriya i praktika [Psychology of marriage: theory and practice]. Chelyabinsk: Rek-Pol. (In Russ.)
North D. (2016) Institutions and Economic Theory. The American Economist. No. 61 (1). P. 72–76. DOI: https://doi.org/10.1177/0569434516630194
Petrovskaya I., Titov V. (2017) Institutsional'naya sreda predprinimatel'stva v Rossii [Institutional environment of entrepreneurship in Russia]. Vestnik Moskovskogo universiteta. Seriya 6: Ekonomika. [Bulletin of MSU. Series. 6: Economics] No. 5. P. 21–39. (In Russ.)
Polivanova K. (2016) Detstvo v menyayushchemsya mire [Childhood in a changing world]. Sovremennaya zarubezhnaya psikhologiya [Journal of Modern Foreign Psychology]. Vol. 5. No. 2. P. 5–10. (In Russ.) DOI: https://doi.org/10.17759/jmfp.2016050201
Posysoyev N. (2004) Osnovy psikhologii sem'i i semeynogo konsul'tirovaniya [Fundamentals of family psychology and family counseling]. M.: Vlados Press. (In Russ.)
Rusanova N. (2013) Vspomogatel'nyye reproduktivnyye tekhnologii v Rossii: istoriya, problemy, demograficheskiye perspektivy [Assistive reproductive technologies in Russia: history, problems, demographic perspectives]. Zhurnal issledovaniy sotsial'noy politiki [The Journal of Social Policy Studies]. No. 11 (1). P. 69–86. (In Russ.)
Ryabova V. (2014) Transformatsiya funktsiy sem'i v sovremennom rossiyskom obshchestve [Transformation of family functions in modern Russian society]. Problemy sotsial'no- ekonomicheskogo razvitiya Sibiri [Issues of Social-Economic Development of Siberia]. No. 3 (17). P. 106–112. (In Russ.)
Sizova I. (2012) «Novoye ottsovstvo» v svete traditsiy i innovatsiy semeynoy politiki v Yevrope [“New Fatherhood” in the light of the traditions and innovations of family policy in Europe]. Zhurnal sotsiologii i sotsial'noy antropologii [The Journal of Sociology and Social Anthropology]. No. 1 (60). P. 86–103. (In Russ.)
Tambovtsev V. (2015) Instituty v sotsiologii, politologii i pravovedenii: vzglyad ekonomista [Institutes in sociology, political science and law: the view of the economist]. Obshchestvennyye nauki i sovremennost' [Social Sciences and Contemporary World]. No. 1. P. 115–126. (In Russ.)
Tanturri M., Mencarini L. (2008) Childless or Childfree? Paths to Voluntary Childlessness in Italy. Population and Development Review. No. 34 (1). P. 51–77. DOI: https://doi.org/10.1111/j.1728-4457.2008.00205.x
Tkach O., Hrzhenyak M. (2016) Oplachivayemyy domashniy trud v postsotsialisticheskikh kontekstakh: regional'nyye osobennosti global'nogo fenomena [Paid Domestic Work in Post-Socialist Contexts: Regional Peculiarities of the Global Phenomenon]. Laboratorium: zhurnal social'nyh issledovanij [Laboratorium: Russian Review of Social Research]. No. 38 (3). P. 4–14. (In Russ.)
Citation Formats
Other cite formats:
APA
Korenkova, M. M., Samylina, D. A., & Trundova, O. S. (2019). Commercialization of family functions: between supply and demand. Interaction. Interview. Interpretation, 11(20), 114-132. https://doi.org/10.19181/inter.2019.20.6
Section
Field work research
